Estimated reading time: 12 minutes
It happened to us all
The feeling you get when writing blog post conclusions and everything smokes up.
And yes, sometimes you try to remember a quote, a phrase or a story to sparkle and make your writing more interesting, powerful and entertaining.
But nothing comes up and each time it does? It’s drab, empty and lifeless.
Frustrating, right? Well, here’s the good news. It can change.
How to write conclusions that win!
Have you ever sat as a member of an audience listening to a speaker and, as they came to a close, their words blew you out of deep waters and you were left completely speechless?
You can’t just wait to give a round of applause, not because of some polite obligation. Not because you want to look odd in the crowd. And it’s not because the speaker is a friend or relation- but because you believe deep inside, he earned it.
That’s what blogging is supposed to be.
Whenever you sit to write, think of yourself as standing on stage speaking to a real crowd and it’s your job to Inspire your readers at the end of every post, give them something to feel you earn the online equivalent of applause (in the form of shares and comments).
Make them excited to act and chances are they will.
The deep-seated question?
How the hell do public speakers and pro bloggers do it? What are the mechanics and elements of such speeches?
First, you need to realize that your writing is not just a collection of alphabets floating in cyberspace. You need to realize that writing is your deal, your calling and a means to an end.
Your headline and opening can stand out, but if you don’t close well? Everything conks out.
Do you really want to get comments and shares?
You need to take a stand and stop the dumb things everyone else is doing. Write to connect and speak to your readers’ emotions.
And here is how to do it step by step…
Table of contents
Step 1. Stick on to your keyboard
You’ve heard this advice over and over, right? Hand over the keyboard irrespective of what you say to your readers… Maybe they’ll have something to say and so, you usually see phrases like “over to you”, “what do you have to say?” “Ask a question” or they freaking ask “what do you think?”
They are always in a hurry to hand over their keyboard… and from a distance, it looks like a splendid and a great idea.
But in reality?
Those principles don’t work anymore and I’ve known it for a long time and remain quiet.
So, what works?
Win them through empathy, so they demand the keyboard even before they finish reading the post.
That means speaking their fears back to them.
Step 2. Talk like a big coach
I’m no football fanatic, but I know what coaches do right just before the game kicks off.
What do they do?
They stir and motivate players with high-level pep talks – Injecting into them a fighting and hopeful spirit, so the players feel like taking over the pitch by storm and leaving nothing to chance.
Writing blog conclusions are not different.
At least not for the type that gets shared and wins clients.
When next you sit to write an amazing conclusion, think of yourself as a life coach. Transmit naked courage, confidence, and empower your readers.
And you know what?
That’s what blog content is supposed to be.
Powerful, engaging and hopeful.
Step 3. Sprinkle poetic alliterations
Alliteration is a literary device that repeats a speech sound in a sequence of words that are close to each other. In other words, It’s the deliberate repetition of phrases to make your ideas come alive.
Come on; don’t look at me as if you don’t know what I am saying. Your English literature is littered with them. Many famous phrases, quotes and saying also use alliterations like stupid:
- Busy as a bee
- Dead as a doornail
- Get your goat
- Give up the ghost
- Good as gold
- Home sweet home
Smart bloggers and writers like Stephen king use them a lot.
Want more examples of alliteration? Check out Some Uncommon Examples of Alliteration here.
If you really want to stand out and bid mediocrity blogging farewell, then you must employ and use alliterations, especially in your conclusions.
Do you know why?
It makes your content more entertaining, powerful and unforgettable.
The best part…?
Your readers would fall deeply in love and share everything you publish on your blog.
You see, Winston Churchill, wanted to motivate his soldiers to war, he did not promise to indemnify or commit to giving them mouth-watering incentives. No!
Churchill used the power of poetic alliteration. Here’s an excerpt:
Interesting, huh? Great. Let’s head on to the next principle.
Step 4. Add this magical spice
Wants to stand out and pull your readers in? Do the needful by adding this magical spice.
Truth be told, it’s short and usually ignored by the majority of writers.
But it’s so powerful and can mean the difference between success and failure for your writing career.
Want to know it?
Make it short and powerful. Let’s see a quick example over at successful blogging’s How To Find the Perfect Domain
You see that?
Because readers often remember tidbits and sound bites. (They are short phrases that drag home the point of your entire post)
That brings us to another piece of the puzzle.
Step 5. Use the SQ principle
I’ve actually seen this everywhere and it’s a great principle.
The only problem?
Bloggers are implementing this the completely wrong way.
So here’s how it works:
You go ahead and ask your readers a smart question just at the end of your post. You’ve done the heavy lifting of speaking to their emotion.
So, give them a chance to give input or get clarity on post ideas.
In his post ‘SEO Copywriting: The Definitive Guide ’ Brian Dean over at backlinko uses the smart question technique in the conclusion of this post at backlinko and you can see comments rolling over. Did you also notice the amount of shares it got?
Let’s see another example from Neil Patel’s How Using Emotions in Content Can Help Drive Way More Sales
Step 6. Straightforward advice
I wish I don’t have to say this, but you see most newbie bloggers suck in their writing. They just wimp up fluffy content and expect readers to follow, share and drop valuable comments.
But listen, It’s never going to happen.
If you ever want a chance in hell of being noticed then you need to help your readers transition from where they are to accomplishing their dreams or a step closer.
Hide nothing under the curtain.
Point them in the right direction by telling them exactly what to do.
Let’s see an example, over at Brain Clark’s blog copyblogger.coms’ Put it out there.
Can you see how interesting the post is?
Let’s see another conclusion by Andrew Warner.
Are You Ready to Start Creating Valuable Content?
That brings us to the final piece of the puzzle.
Step 7. Go Back To The Beginning
Write out the major points of your post and then drill out an inspiring recap.
Let’s see the conclusion below of a post I made a while ago on this blog.
Encouraging, isn’t it?
First, you need to take them back to the beginning.
Remember the pain point and why they landed on your page in the first place and then give them a glimpse into a fruitful and rewarding future.
That’s what we all desire, right?
So that means, as you use empathy at the beginning of the post and then finish off with more powerful and heart-lifting words.
Use this list of power word by Henneke to make your writing more powerful, engaging and interesting.
And of course, before you start out writing powerfully, you need to Figure out the problems of your target audience and in this post introduction, Henneke uses empathy to show and express the pain of her readers with Holly.
And here’s exactly how Henneke closes the post by taking the readers back to the beginning- Giving them a glimpse into a more rewarding future. Take a look:
Look also at the Morrows conclusion over at smart bloggers’ How to be unforgettable
Well, great writing does that too, and the beautiful part is that it can affect people.
Can you see the same effect happening here? Well, that’s one quick way to build up raving fans, and get more comments and shares.
Learn the act of speaking to the need of your readers and in no time, they will fall deeply in love with you.
The bottom line:
We all want to succeed, we want to win the game of courage… isn’t that why we blog? To encourage and help readers overcome the fear of failure?
Your readers love to be encouraged and also remember that, people don’t really care about what you know but how much you care.
Take them back to the beginning.
The good news?
You can learn to do it today by swipe-filling pro bloggers in your niche. Look at how they structure every part of their popular post, And you’ll be totally unstoppable.
But Daps, I’m a nobody.
Of course, no one recognizes you or your blog. But you don’t have to wait for folks to declare you an expert.
If you read this post and practice the act of writing a well-crafted conclusion, your writing will improve. Your blog will improve and your engagement will improve.
It’s not easy, granted.
The good news?
You have all it takes to magically inspire and leave other writers in the dust
What are you waiting for?
This is your chance to rock the world!